Meat Shortages Mean It’s Time to Try Plant-Based Protein



During periods of change, many people find pleasure in simple fun. kind of an excellent burger. Yet, the variety of these simple pleasures are compromised by the dramatic changes caused by COVID-19, including the disruption of the animal meat industry. Meat plants are closing, causing the meat to be harder to hunt out and its prices to rise. Some greengrocer is restricting the number of meat customers can buy to curb pantry packing.

I know these issues are getting to be resolved because the pandemic subsides. The animal meat manufacturers will collect, and supply chains are receiving to be restored. But immediately, you will be asking: What do I do without meat? Momentarily is time to try plant-based protein. obtained from simple ingredients you know, Lightlifeplant-based meat is as nutritious because it's delicious. and you will find the products in your grocer’s meat case.

To be fair, I’m not a negative view about the animal meat industry. I feel we’re all trying to unravel the same complex challenge: the thanks to feeding Americans during this pandemic. But I do believe no diet should be entirely enthusiastic about animal meat. That’s why Lightlife is committed to delivering plant-based protein throughout the country to form sure as many folks as possible have access to the food they need. At Lightlife, we’re not asking you to supply up animal meat. If you'd wish to eat meat, eat meat. But we believe you need to also eat plants: whole plants and plant-based protein. That’s why we plan to bring more high-protein options to your table. Fortunately, the trend toward eating more plant-based protein began well before COVID-19, driven by a desire for more balance and variety in our diets, as evidenced by the actual fact that 44 percent? of Americans now define themselves as flexitarian.In case, Lightlife sales were up significantly within the half-moon of 2020. And the end of the day, the plant-based meat category is predicted to grow exponentially, with the Good Food Institute predicting a threefold increase within the number of American households regularly purchasing plant-based protein1.

The reality is it takes slightly more work lately to make an honest burger, even those we make with simple ingredients. I might such as you to know that we’re committed to your board. And your lunch table. And if you'd sort of a burger for breakfast, your table, too.

I am so pleased with our production teams working around the clock to form sure our products are available at your local grocer. to form sure their health and safety, we've taken additional steps including social distancing wherever possible, daily temperature checks, and health screenings, face coverings, increased sanitation efforts, and staggered breaks and start times to decrease the potential for obstruction. this is often added to the sanitation procedures our team is already conversant in, and thus the type of private Protective Equipment (PPE) we routinely wear.

This is all a neighborhood of our dedication to getting high-quality, plant-based protein to your tables. Because whether your burger is made from hamburger or plant-based ingredients, an honest burger is some things we'll all agree on. which I think that together, we'll celebrate that easy pleasure another time.

1 The Food Industry Association and IRI. (2020) Understanding the plant-based food consumer.